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Music2go marketing simulation
Music2go marketing simulation









music2go marketing simulation
  1. #Music2go marketing simulation registration
  2. #Music2go marketing simulation trial

Participants take over an MP3 Player division of a large Consumer Electronics Corporation. Music2Go will give participants the opportunity to have practical hands on experience at making critical marketing decisions and seeing the outcome in a live, interactive case study. It is being used as an interactive tool to enhance the integration and learning of the basic concepts of marketing in a simulation based on real world industry data. Music2Go (M2G) is a computer-based marketing simulation. Empanelment Form & Guidelines Get associated with iInteract.

#Music2go marketing simulation registration

  • Registration Portal Confirm your participation in our Open Programs.
  • #Music2go marketing simulation trial

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  • music2go marketing simulation

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    music2go marketing simulation

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  • The Music2Go Marketing Simulation gives you the opportunity to formulate and implement a Marketing Campaign within your own company (an MP3 Player Manufacturer). Music2Go will require you to analyze Company Reports and Market Research to implement your own Marketing Plan while keeping to a fixed budget.Įach week you will need to log into the Smartsims website, open your Music2Go company and make decisions before the Sunday midnight (MST) rollover (decision deadline). In the first decision period, you will be making decisions for the company’s only product. These decisions will be Retail Price, Retail Margin, Advertising budget, Advertising mix, and entering a Sales Forecast. In following weeks you will be able to make Sales Promotion decisions, conduct Product Development, and launch New Products. The success of your decisions will be determined by your Total Marketing Contribution (TMC) over the length of the simulation. NOTE: Before completing this assignment, be sure to complete the Assignment 03.1: Music2Go Decisions before Rollover #1.įor Assignment 03.2: Music2Go Situation Analysis and Marketing Plan, follow these detailed directions: #Smartsim tutorials music2go registration#Īfter registration has been completed, it is strongly recommended you start by reading the Music2Go Assignment Schedule, Music2Go Player’s Manual, and view the Music2Go Tutorial Videos available through the Smartsims website.įor this assignment you are required to complete each of the following: To begin you must first register for the Music2Go Marketing Simulation through the Smartsims website. Your goal in Music2Go is to maximize Marketing Contribution for your MP3 Player company. Marketing Contribution is your profit after sales and marketing expenses have been deducted. At the end of the simulation, you will then be graded on your Total Marketing Contribution (TMC). To understand the simulation and achieve the highest TMC you can, you must first conduct a Situation Analysis.

    music2go marketing simulation

  • #Smartsim tutorials music2go registration#.










  • Music2go marketing simulation